As a research team, we’ve been focusing on this topic in research, development, and consulting for over 15 years now.

One special area has been bothering us for a long time: children’s socks.

• Why are socks angled at the toe, pressing the toes together at the front?
• Why are most kids’ socks too small and too tight?
• Why hasn’t anyone developed socks that are the right shape for people’s feet?

So we went ahead and did it ourselves. We are happy to introduce plus12socks for children and adults!