{"id":254501,"date":"2024-09-23T14:50:49","date_gmt":"2024-09-23T12:50:49","guid":{"rendered":"http:\/\/relaunch.plus12socks.com\/plus12\/"},"modified":"2025-01-16T08:45:12","modified_gmt":"2025-01-16T07:45:12","slug":"about-plus12","status":"publish","type":"page","link":"https:\/\/plus12socks.com\/en\/about-plus12\/","title":{"rendered":"plus12"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

plus12: How it all started<\/h1>\n

In 2001, we were commissioned by the Austrian Federal Ministry of Health to answer this question: Do Austrian children\u2019s shoes fit?
To find out if a shoe fits, we measure the amount of extra space it offers (for a proper fit, shoes need to be at least 12 mm longer than the length of the feet). This means we needed to measure both children\u2019s feet and their shoes. Measuring feet is easy enough, but in 2001 there was no instrument available for reliably measuring the inside length of shoes. So we developed the plus12, a tool to measure both shoes and feet. And we called it plus12 because when measuring the foot, it automatically adds 12 mm to the length and you know right away how long a properly fitting shoe needs to be.
Originally, the plus12 was developed just to be a helpful tool for our research, but then parents discovered how useful it is.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

How the plus12 works<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.0″ _module_preset=”default” background_color=”#7BC248″ border_radii=”on|5px|5px|5px|5px” border_width_all=”2px” border_color_all=”#7BC248″ global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”|||15px|false|false” global_colors_info=”{}”][et_pb_video src=”https:\/\/youtu.be\/bAppBsXNPP4″ _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ border_radii=”on|5px|5px|5px|5px” border_width_all=”2px” border_color_all=”#FFFFFF” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_video][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”15vh|20px|||false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”24px” global_colors_info=”{}”]<\/p>\n

A 2 minute video for little feet and their shoes.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/kinderfuesse.com\/en\/” url_new_window=”on” button_text=”Find out more at www.kidsfeet.info” button_alignment=”center” _builder_version=”4.27.0″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_border_color=”#FFFFFF” global_colors_info=”{}” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#FFFFFF” button_border_width__hover_enabled=”on|hover” button_border_width__hover=”2px” button_border_radius__hover_enabled=”on|desktop” button_border_radius__hover=”3px” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#7BC248″ button_bg_enable_color__hover=”on” button_border_color__hover_enabled=”on|hover” button_border_color__hover=”#FFFFFF”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Research projects<\/h2>\n

2001-2003: Research project \u201cChildren\u2019s Feet \u2013 Children\u2019s Shoes,\u201d commissioned by the Federal Ministry
2005-2007: Research project \u201cKids: Healthy feet \u2013 healthy life,\u201d commissioned by the Austrian Federal Ministry of Health and the Fonds Gesundes \u00d6sterreich (Fund for a Healthy Austria) <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Timeline Style5 Section 1″ _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Developments<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ admin_label=”Timeline Style5 Section 1 Row 1″ module_class=”dp_timeline_style5″ _builder_version=”4.27.0″ _module_preset=”default” width=”90%” max_width=”1200px” custom_padding=”||||false|false” custom_css_before=”background: #7BC248;||width: 3px;||height: 100%;||content: %22%22;||position: absolute;||left: 0;||right: 0;||top: 0;||margin: auto;” global_colors_info=”{}” custom_css_before_last_edited=”on|phone” custom_css_before_phone=”background: #0077b6;||width: 3px;||height: 100%;||content: %22%22;||position: absolute;||right: 0;||left: unset;||top: 0;||margin: auto;” custom_css_after_last_edited=”on|phone” custom_css_before_tablet=”background: #0077b6;||width: 3px;||height: 100%;||content: %22%22;||position: absolute;||left: 0;||right: 0;||top: 0;||margin: auto;”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”width: 50% !important;” custom_css_main_element_phone=”width:100% !important;”][et_pb_blurb title=”2004″ image=”https:\/\/plus12socks.com\/wp-content\/uploads\/2019\/12\/amazon-plus12-weisser-hintergrund-compressor.jpg” alt=”Picture of the plus12 inner shoe and foot measuring device” image_icon_width=”100%” admin_label=”Image & Year & Description” _builder_version=”4.27.0″ _module_preset=”default” header_level=”h3″ header_font=”|600|||||||” header_text_color=”#7BC248″ header_font_size=”30px” body_font=”||||||||” body_letter_spacing=”0.5px” body_line_height=”1.4em” text_orientation=”center” custom_css_after=”right: 1px;||width: 45%;||height: 1px;||border-top: 2px dotted #7BC248;||background: none;||top: 76px;||content: %22%22;||position: absolute;||margin: auto;||z-index: -1;” custom_css_blurb_image=”margin: 17px auto;” custom_css_blurb_title=”margin-bottom:10px;||padding-bottom:0;” custom_css_blurb_content=”max-width:100%;” border_width_all_image=”3px” border_color_all_image=”#7BC248″ global_colors_info=”{}”]<\/p>\n

plus12<\/strong><\/a><\/p>\n

Tool for measuring children\u2019s feet and shoes<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”width: 50% !important;||display: block !important;” custom_css_main_element_phone=”width: 50% !important;||display: block !important;”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ admin_label=”Timeline Style5 Section 1 Row 2″ module_class=”dp_timeline_style5″ _builder_version=”4.27.0″ _module_preset=”default” width=”90%” max_width=”1200px” custom_padding=”||||false|false” custom_css_before=”background: #7BC248;||width: 3px;||height: 100%;||content: %22%22;||position: absolute;||left: 0;||right: 0;||top: 0;||margin: auto;” global_colors_info=”{}” custom_css_before_last_edited=”on|phone” custom_css_before_phone=”background: #0077b6;||width: 3px;||height: 100%;||content: %22%22;||position: absolute;||left: 0;||right: unset;||top: 0;||margin: auto;” custom_css_before_tablet=”background: #0077b6;||width: 3px;||height: 100%;||content: %22%22;||position: absolute;||left: 0;||right: 0;||top: 0;||margin: auto;”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”width: 50% !important;||display: block !important;” custom_css_main_element_phone=”width: 50% !important;||display: block !important;”][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”width: 50% !important;” custom_css_main_element_phone=”width:100% !important;”][et_pb_blurb title=”2007″ image=”https:\/\/plus12socks.com\/wp-content\/uploads\/2019\/12\/amazon-plus12base-weisser-hintergrund-compressor.jpg” alt=”Picture of the plus12base measuring device for children’s feet” image_icon_width=”100%” admin_label=”Image & Year & Description” _builder_version=”4.27.0″ _module_preset=”default” header_level=”h2″ header_font=”|600|||||||” header_text_color=”#7BC248″ header_font_size=”30px” body_font=”||||||||” body_letter_spacing=”0.5px” body_line_height=”1.4em” text_orientation=”center” custom_css_after=”right: auto;||width: 45%;||left:2px;||height: 1px;||border-top: 2px dotted #7BC248;||background: none;||top: 76px;||content: %22%22;||position: absolute;||margin: auto;||z-index: -1;” custom_css_blurb_image=”margin: 17px auto;” custom_css_blurb_title=”margin-bottom:10px;||padding-bottom:0;” custom_css_blurb_content=”max-width:100%;” border_width_all_image=”3px” border_color_all_image=”#7BC248″ global_colors_info=”{}”]<\/p>\n

plus12base<\/strong><\/a><\/p>\n

A practical accessory for the plus12, a large red plastic foot the plus12 snaps into securely; perfect for retailers <\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ admin_label=”Timeline Style5 Section 1 Row 3″ module_class=”dp_timeline_style5″ _builder_version=”4.27.0″ _module_preset=”default” width=”90%” max_width=”1200px” custom_padding=”||||false|false” custom_css_before=”background: #7BC248;||width: 3px;||height: 100%;||content: %22%22;||position: absolute;||left: 0;||right: 0;||top: 0;||margin: auto;” locked=”off” global_colors_info=”{}” custom_css_before_last_edited=”on|phone” custom_css_before_phone=”background: #0077b6;||width: 3px;||height: 100%;||content: %22%22;||position: absolute;||right: 0;||left: unset;||top: 0;||margin: auto;” custom_css_before_tablet=”background: #0077b6;||width: 3px;||height: 100%;||content: %22%22;||position: absolute;||left: 0;||right: 0;||top: 0;||margin: auto;”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”width: 50% !important;” custom_css_main_element_phone=”width:100% !important;”][et_pb_blurb title=”2011″ image=”https:\/\/plus12socks.com\/wp-content\/uploads\/2024\/09\/plus12-1188.jpeg” alt=”Graphic of the plus12fit table” image_icon_width=”100%” admin_label=”Image & Year & Description” _builder_version=”4.27.0″ _module_preset=”default” header_level=”h3″ header_font=”|600|||||||” header_text_color=”#7BC248″ header_font_size=”30px” body_font=”||||||||” body_letter_spacing=”0.5px” body_line_height=”1.4em” text_orientation=”center” custom_css_after=”right: 1px;||width: 45%;||height: 1px;||border-top: 2px dotted #7BC248;||background: none;||top: 76px;||content: %22%22;||position: absolute;||margin: auto;||z-index: -1;” custom_css_blurb_image=”margin: 17px auto;” custom_css_blurb_title=”margin-bottom:10px;||padding-bottom:0;” custom_css_blurb_content=”max-width:100%;” border_width_all_image=”3px” border_color_all_image=”#7BC248″ global_colors_info=”{}”]<\/p>\n

plus12fit<\/strong><\/a><\/p>\n

A practical cardboard strip for serial measurements; for feet and the inside length of shoes <\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”width: 50% !important;||display: block !important;” custom_css_main_element_phone=”width: 50% !important;||display: block !important;”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ admin_label=”Timeline Style5 Section 1 Row 2″ module_class=”dp_timeline_style5″ _builder_version=”4.27.0″ _module_preset=”default” width=”90%” max_width=”1200px” custom_padding=”||||false|false” custom_css_before=”background: #7BC248;||width: 3px;||height: 100%;||content: %22%22;||position: absolute;||left: 0;||right: 0;||top: 0;||margin: auto;” global_colors_info=”{}” custom_css_before_last_edited=”on|phone” custom_css_before_phone=”background: #0077b6;||width: 3px;||height: 100%;||content: %22%22;||position: absolute;||left: 0;||right: unset;||top: 0;||margin: auto;” custom_css_before_tablet=”background: #0077b6;||width: 3px;||height: 100%;||content: %22%22;||position: absolute;||left: 0;||right: 0;||top: 0;||margin: auto;”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”width: 50% !important;||display: block !important;” custom_css_main_element_phone=”width: 50% !important;||display: block !important;”][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”width: 50% !important;” custom_css_main_element_phone=”width:100% !important;”][et_pb_blurb title=”2013″ image=”https:\/\/plus12socks.com\/wp-content\/uploads\/2019\/12\/plus12med-weisser-hintergrund-compressor.jpg” alt=”Image of the plus12med foot and inner shoe measuring device” image_icon_width=”100%” admin_label=”Image & Year & Description” _builder_version=”4.27.0″ _module_preset=”default” header_level=”h2″ header_font=”|600|||||||” header_text_color=”#7BC248″ header_font_size=”30px” body_font=”||||||||” body_letter_spacing=”0.5px” body_line_height=”1.4em” text_orientation=”center” custom_css_after=”right: auto;||width: 45%;||left:2px;||height: 1px;||border-top: 2px dotted #7BC248;||background: none;||top: 76px;||content: %22%22;||position: absolute;||margin: auto;||z-index: -1;” custom_css_blurb_image=”margin: 17px auto;” custom_css_blurb_title=”margin-bottom:10px;||padding-bottom:0;” custom_css_blurb_content=”max-width:100%;” border_width_all_image=”3px” border_color_all_image=”#7BC248″ global_colors_info=”{}”]<\/p>\n

plus12med<\/strong><\/a><\/p>\n

Tool for measuring feet and shoes for diabetic patients<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ admin_label=”Timeline Style5 Section 1 Row 3″ module_class=”dp_timeline_style5″ _builder_version=”4.27.0″ _module_preset=”default” width=”90%” max_width=”1200px” custom_padding=”||||false|false” custom_css_before=”background: #7BC248;||width: 3px;||height: 100%;||content: %22%22;||position: absolute;||left: 0;||right: 0;||top: 0;||margin: auto;” locked=”off” global_colors_info=”{}” custom_css_before_last_edited=”on|phone” custom_css_before_phone=”background: #0077b6;||width: 3px;||height: 100%;||content: %22%22;||position: absolute;||right: 0;||left: unset;||top: 0;||margin: auto;” custom_css_before_tablet=”background: #0077b6;||width: 3px;||height: 100%;||content: %22%22;||position: absolute;||left: 0;||right: 0;||top: 0;||margin: auto;”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”width: 50% !important;” custom_css_main_element_phone=”width:100% !important;”][et_pb_blurb title=”2019″ image=”https:\/\/plus12socks.com\/wp-content\/uploads\/2024\/09\/plus12socks-timeline.jpg” alt=”Graphic of the plus12fit table” image_icon_width=”100%” admin_label=”Image & Year & Description” _builder_version=”4.27.0″ _module_preset=”default” header_level=”h3″ header_font=”|600|||||||” header_text_color=”#7BC248″ header_font_size=”30px” body_font=”||||||||” body_letter_spacing=”0.5px” body_line_height=”1.4em” text_orientation=”center” custom_css_after=”right: 1px;||width: 45%;||height: 1px;||border-top: 2px dotted #7BC248;||background: none;||top: 76px;||content: %22%22;||position: absolute;||margin: auto;||z-index: -1;” custom_css_blurb_image=”margin: 17px auto;” custom_css_blurb_title=”margin-bottom:10px;||padding-bottom:0;” custom_css_blurb_content=”max-width:100%;” border_width_all_image=”3px” border_color_all_image=”#7BC248″ global_colors_info=”{}”]<\/p>\n

plus12socks<\/a><\/strong><\/p>\n

Innovative socks, perfectly straight along the big toe, developed and made in Austria
<\/strong><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”width: 50% !important;||display: block !important;” custom_css_main_element_phone=”width: 50% !important;||display: block !important;”][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Timeline Style5 Section 1 Row 4: Custom CSS” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_code admin_label=”CSS CODE” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n